Cause Engine Marketing
Powering Local Search Visibility for Mission-Oriented Organizations Through SEO
With a focus on nonprofits and cause-driven businesses, Cause Engine Marketing provides local search services that connect organizations with communities at the precise moment they’re needed. Our experience-backed, Local SEO strategies build online visibility in search engine results and AI platforms alike to bring highly qualified leads to the brands we work with in New Mexico and across the U.S. With organic digital marketing, you can transform your website into a conversion workhorse, generating consistent traffic from relevant audiences near you – and all without paying for ads.
Local SEO Connects People with Nearby Services Organically
When people look for services, they almost always start by searching online. Whether finding a dentist close to home, a body shop for auto repairs or the closest food bank in town, we all search for providers in our area who can help. Local SEO is about making sure your business or nonprofit shows up organically when those searches happen on Google, Bing or increasingly on LLMs like ChatGPT.
For service-based organizations, local search marketing builds a reliable system that attracts relevant leads to your website without the need for consistent ad spend to stay visible. In contrast to pay-per-click or social media ads, organic results do not disappear when budgets run out and continue to perform long after the work is completed.
— Search Engine Consultant Services
Local Search Marketing for Small & Medium Sized Organizations
Many small businesses and nonprofits assume they don’t have the resources to compete against large companies with massive advertising budgets, but that’s where the advantage of organic marketing comes in. With search visibility strategies like Local SEO and answer engine optimization (AEO), it’s the quality of work that competes for long-term traffic and rankings, not the number of dollars spent on ads.
National corporations certainly dominate paid search ecosystems, but local search rewards the things that smaller organizations do best, like building genuine community connections, offering helpful content to nearby searchers and providing a personal touch.
Online marketing strategies from Cause Engine expand upon this authenticity in a few ways. These include researching the precise keywords your neighbors use to search for services, aligning your website to meet this audience where they’re at, performing technical improvements and fixes, and expanding your digital reach on Google Business Profiles and local directories to build trust.
Learn more about our monthly and one-time project offerings for mission-oriented organizations below.
Local SEO Packages
Best for impactful, sustainable growth, these monthly packages target a wide range of ranking factors in content and technical SEO to produce quality conversions over time. It’s our most comprehensive approach to local search marketing at Cause Engine, and is highly recommended for businesses and nonprofits that are serious about ranking in organic search. Packages start at $450 per month, with a 25% off discount available to registered 501(c) orgs.
Rev My Engine Audit
Want to keep it simple and have a SEO expert make some specific website recommendations for one low fee? Our most affordable service, Rev My Engine audits give organizations the opportunity for one of our search specialists to take a peek under the hood and make data-backed suggestions that strengthen their site’s performance for $175.
DIY SEO Jumpstart
A bundle of projects grouped into one service, DIY SEO Jumpstart provides a laundry list of critical insights and suggestions for improvement by one of our SEO professionals. It includes a technical audit, keyword research, content planning ideas and reporting metrics to give you the information you need to implement your own strategies for the long term.
White Label SEO for Agencies
For digital marketing agencies looking for white label SEO services to keep up with client projects, our specialists can help tackle those monthly workloads. We’d like to be your search marketing partner, closely following your internal processes and working alongside other agency departments to ensure our output is exactly what you need.
About
— SEO AGENCY FOUNDER & OWNER
About Shari Rose, Founder of Cause Engine
As a SEO consultant with 9 years of professional experience in search engine strategy, Shari Rose has worked with a wide variety of businesses, nonprofits and marketing agencies to expand their organizations’ online reach. She is a former newspaper copy editor and owner of Blurred Bylines, a website dedicated to articles about the LGBTQ+ community, survivors of violent crime and other marginalized groups, which has guided her belief that online awareness can spur positive action. Today, she uses this passion and firsthand experience to drive the SEO strategies she provides for her clients at Cause Engine Marketing in New Mexico and throughout the U.S.
I absolutely love working with Shari. We’ve worked together on several brand accounts for a few years now and she’s always on-time with her deliverables, highly communicative and provides high-quality SEO work that yields positive results. This year, she helped us refresh dozens of blogs for a well-known dog food company that increased traffic by nearly 450% year over year.
Fable McDonald
I had the pleasure of working with Shari on SEO, and I couldn’t be more grateful for her support. She was consistently on time, incredibly informative, and—most importantly—patient. She took the time to explain every step in a way that felt approachable and empowering, not overwhelming. Shari went above and beyond to make sure I understood not just what we were doing, but why, a rare and invaluable trait.
Laura Barr
Customizable SEO Projects that Fit Your Specs
In the market for highly customized SEO projects that aren’t featured on Cause Engine’s website? Our agency provides a wide array of project-based SEO services to match exactly what your brand needs. From competitor analysis to blog writing, Google Business Profile optimization to internal linking strategies and a whole lot more, our highly experienced SEO consultants will perform the personalized work you need because you can bet they’ve done it before. Request a quote for a potential project you’re excited about on our Contact page, and we’ll be even more excited to get started.
Local SEO Services for Nonprofits & Advocacy Groups
Most charity organizations and nonprofits depend heavily on donor contributions to fund their daily operations, and consistent fundraising efforts are essential to fulfilling their mission. Did you know an estimated 75% of donors will use the internet to look up a nonprofit before making the decision to give? Search engines like Google and answer engines like ChatGPT are critical platforms used by prospective donors to learn more about these advocacy groups before giving. Cause Engine recognizes just how important achieving online visibility with nearby donors can be to the success of their mission.
That’s why we’re proud to offer a 25% off discount for all SEO services to 501(c) organizations registered with the IRS. Learn more about our strategic approach to Local SEO for nonprofits below, or have one of our experts examine your organization’s site for a flat fee with a Rev My Engine audit.
AEO / AIO
— LLM & AI Visibility
Answer Engine & AI Optimization
In a similar vein to SEO is a rapidly evolving strategy called answer engine optimization (AEO), also known as AI optimization (AIO) or generative engine optimization (GEO). This emerging digital technique increases brand visibility in LLMs like ChatGPT and Perplexity, as well as Google’s AI Overviews in search result pages. The goal of this work is to help AI platforms understand and link back to websites whose information they’ve shared with a human user over the course of a conversation.
Cause Engine does not necessarily think that answer engine optimization is well-suited to every organization, but we recognize that AEO/AIO presents a rare opportunity for many nonprofits and businesses to be cited on these digital platforms, as well as voice-based search.
While the market share of AI search traffic has expanded in recent years and will continue to do so, it’s important to note that search engines like Google remain the most popular form of organic search by a wide margin. For example, one study from August 2025 found that AI search traffic accounted for 8% of all online search traffic. The rest, roughly 92%, comes from traditional search engines like Google and Bing.
NM SEO
—SEO Agency in New Mexico
Based in Las Cruces, Serving the U.S.
At Cause Engine Marketing, we’re proud to call Las Cruces home. Our agency takes pride in helping fellow New Mexican business owners and nonprofit directors grow their organizations and fulfill the promises of their mission.
SEO Case Studies
Take a look at our SEO case studies from current and former clients who bring a diverse mix of industries to the table, including home care franchises, dental practices, auto repair shops and more. These real case studies explore the challenges their websites faced in Google search, the Local SEO strategies we utilized to turn their metrics around, and the massive traffic growth these companies achieved through new Page 1 keyword rankings in organic search results.
— REQUEST A QUOTE
Contact Cause Engine
Want to learn more about local search marketing for your nonprofit or business? Please fill out this form to get started and see if we’d be a good match for SEO services.
Have a specific question about something? Get in touch with Shari Rose by sending an email to [email protected].