DIY Website Audit Toolkit

Technical SEO Audit

Find out what’s broken before it costs you rankings

The Technical SEO Audit crawls your website page by page and identifies the technical problems that can prevent your URLs from showing up in Google’s search results. Most of these issues cannot be found by simply browsing your own website. But Google notices them and it factors them into how your pages rank.

SEO issues this tool checks for

The audit flags dozens of technical SEO issues that affect rankability and user experience, such as broken pages, internal redirects, indexation errors, metadata issues, missing schema, internal link analysis and more. Your PDF Report is generated after the crawl is complete. It compiles and organizes issues by their priority level, then lists out each affected page URL so you know exactly where updates need to be made on the website.

Usage details & limits on the Technical SEO Audit tool

• Up to 100 total checks/scans per month
• Usage limits reset at the start of each monthly billing cycle
• Desktop use only (mobile features coming soon)
• Website results are cached for 24 hours
• U.S. – based customers only
• Website ownership NOT required for crawling – analyze any site live on the internet
• Exportable results via PDF
• Crawl up to 500 internal URLs in a single check
• Optional subfolder-only scans for larger sites that may hit the 500-URL limit. This means you can choose to crawl all pages within a single subfolder (Ex: all URLs found under https://domain.com/blog/).

To keep each crawl targeted to URLs that actually have SEO value, the Technical SEO Audit tool skips certain system pages, such as /admin/ and /cookies/. It will also skip auto-generated subfolders like /product-tag/ and query parameters such as “/q?” in the crawl. The average website does not have these pages to begin with – these auto-generated URLs are typically reserved for large e-commerce sites.

On-Page Checker

Analyze keyword optimization & on-page content for any URL

The On-Page Checker evaluates any individual page against SEO best practices for a specific keyword you want to rank for. When every URL on your website is a potential entry point from Google, these content details can make all the difference. Instead of guessing whether a page is properly optimized, you’ll get a clear scorecard with recommendations telling you what’s right, what’s missing and what to fix.

SEO issues this tool checks for

Does your target keyword appear in the metadata, headings and image alt text? What is its current keyword density within body content? Beyond keyword optimization, the On-Page Checker also analyzes whether your URL has a canonical tag, Open Graph for social media, internal/external links, and more. All these factors influence whether Google considers your page relevant enough to rank for a given search query. 

For local businesses, you can also use this tool to evaluate your site’s market optimization and ensure you’re effectively targeting the right cities and towns throughout its pages.

Usage details & limits on the On-Page Checker tool

• Up to 100 total checks per month
• Usage limits reset at the start of each monthly billing cycle
• Desktop use only (mobile features coming soon)
• Website results are cached for 24 hours
• U.S. – based customers only
• Exportable results via CSV
• Website ownership NOT required for crawling – analyze any site live on the internet

Domain Overview

Get a bird’s eye-view of how any site performs in search

The Domain Overview tool provides a snapshot of your website’s performance in search with a top-level view of its most important metrics. You can use this data to track and evaluate your SEO efforts over time to determine if your work is paying off through improved traffic and rankings on Google.

SEO data this tool shows

You’ll see the total number of ranked keywords, the total position distribution from #1 – #100, and their weekly ranking movement (New, Improved, Declined, Lost). Domain Overview also includes an estimate of monthly organic traffic going to the site, as well as its estimated traffic value in pay-per-click costs. 

For backlink data, this tool shows the website’s overall domain rank, the number of referring domains, and the total number of backlinks pointing back to the site.

Usage details & limits on the Domain Overview tool

• Up to 100 total checks per month
• Usage limits reset at the start of each monthly billing cycle
• Desktop use only (mobile features coming soon)
• Individual website results are cached for 24 hours
• Backlink, SERP and Keyword Databases are updated every 30 days
• U.S. – based customers only
• Exportable results via CSV
• Website ownership NOT required for crawling – analyze any site live on the internet