Keyword Intelligence Toolkit

Keyword Research

Data that tells you which keywords are worth going after

Creating website content requires an investment into effort and resources. Writing a new article, building a service page or optimizing an existing page have tangible costs to them, so it’s worth having the data to know if this work will produce the ROI you expect. If you’re targeting keywords that people don’t actually search for, or are impossibly competitive, that investment won’t pay off. The Keyword Research tool is designed to give you the necessary data to make that choice before you commit to making content changes.

Keyword data generated by this tool

In a single batch, you can enter up to 250 keywords at a time and analyze the following data points for each term:

• Monthly search volume – estimate of how many times this keyword is searched on Google each month
• Keyword difficulty – a 0-100 score showing how hard it is to rank on page 1 for this term
• Cost-per-click – what PPC advertisers pay for this keyword, which tells you how commercially valuable it may be
• Trend data – a visual look at the search popularity of this term over the past 12 months to see whether interest is growing, declining or staying flat

The Keyword Research tool provides a sortable, filterable results table that you can organize by volume, difficulty or cost-per-click. It also allows you to export all this data as a CSV file to share with your team or keep for future content planning.

Usage details & limits on the Keyword Research tool

• Up to 250 batched keywords per check, with 100 total checks per month
• Usage limits reset at the start of each monthly billing cycle
• Desktop use only (mobile features coming soon)
• Website results are cached for 24 hours
• U.S. – based customers only
• Exportable results via CSV
• Website ownership NOT required for crawling – analyze any site live on the internet

Keyword Rank Checker

Analyze current Google rankings and find opportunities to grow

Your website may already rank for many keywords you aren’t aware of. Some of those rankings will be on Page 2 or 3 of Google’s search results – close enough that small improvements in the existing content could move them to where the real traffic is on page 1. The Keyword Rank Checker tool features the data you need to get started: what you rank for, which pages contain those rankings and which keywords are worth pushing harder in your content.

Keyword data generated by this tool

The Keyword Rank Checker provides actionable data for the top 1,000 keywords a domain ranks for. For each ranking keyword, you’ll determine its:

• Current position on Google
• Estimated monthly search volume
• Keyword difficulty
• Cost-per-click
• Page that holds that ranking

Similarly to the Keyword Research tool, you’ll receive a sortable, filterable table that can be organized by position, volume, difficulty, cost-per-click and ranking page. With this data, you can find the unique ranking opportunities that are hiding in your website’s keywords. Sort to find terms in positions 11 – 30 for chasing those quick wins or take a fine-tooth comb to determine which page 1 rankings are worth working on to elevate them into positions #1 – #3.

Usage details & limits on the Keyword Rank Checker tool

• Up to 60 total checks per month
• One single check analyzes up to 1,000 of the site’s keywords
• These top 1,000 keywords are determined by their current position, starting with #1
• Usage limits reset at the start of each monthly billing cycle
• Desktop use only (mobile features coming soon)
• Website results are cached for 24 hours
• U.S. – based customers only
• Exportable results via CSV
• Website ownership NOT required for crawling – analyze any site live on the internet 

SERP Overview

Know who’s ranking for any keyword before jumping in

A keyword might have great search volume and a reasonable difficulty score, but it’s also important to know what other websites are ranking in Google’s search engine result pages (SERPs). The SERP Overview tool shows you the top 20 organic results of any keyword so you can make a more informed decision about whether it’s worth going after. Plus, you can open up keyword data even further to analyze its top 100 results and highlight a specific domain to see if it ranks in the first 10 pages of Google.

SEO data generated by this tool

With the SERP Overview tool, you can check who’s ranking best for any keyword and enter an optional domain to see if it appears on the first two pages of Google’s search results. If it does rank in the top 20 results, that domain will be highlighted in the table. And if you’re not satisfied with just the first two pages of SERPs, you can search again for the keyword’s top 100 results and see if the optional domain is highlighted further down in Google’s index. 

For each result highlighted in your table, you’ll see the following data, organized by ranking position: 

• Page URL
• Title tag
• Meta description
• Website domain

This information can be helpful in determining the types of websites that Google prefers to rank for a keyword. For example, if the first few pages of results are all major brands and corporations, you’ll probably want to target a keyword that’s more attainable for your website’s reach. But if you see smaller websites similar to yours ranking for a keyword, that’s a sign that there’s potentially room for you in the SERPs too.

Usage details & limits on the SERP Overview tool

• Up to 100 total domain checks per month
• For each check, you’ll see the top 20 results for each keyword
• You can expand a check to see the top 100 results for any keyword, but that will count as a new check against your monthly usage
• Usage limits reset at the start of each monthly billing cycle
• Desktop use only (mobile features coming soon)
• Website results are cached for 24 hours
• U.S. – based customers only
• Exportable results via CSV
• Website ownership NOT required for crawling – analyze any site live on the internet